I know what to make a decision means, I am willing to press all the accumulated records and reputation of my life, fighting for Xiaomi.
– Lei Jun
On December 15, 2020, Xu Jieyun, deputy director of Xiaomi Group General, issued a Bo: Master a principle, but whom said Xiaomi wants to make a car, it is a fake news.
On March 30, 202, Xiaomi Group issued an announcement at the Hong Kong Stock Exchange, announced that Xiaomi smart car business officially established; Xiaomi Chairman and CEO Lei Jun once again announced the car at the Xiaomi Spring on the night (Xu Jie Yun network, Rei Jun Xu Jie Yunyuan?).
The Lei Jun said in the press conference: the topic of the car, over the years, occasionally discussed several times at Xiaomi executives. But until January 15 this year, the electric motor industry should be seriously studied in the request of the board of directors.
In other words, Xiaomi has started researching the car to announce the car, only 75 days (Xiaomi is really no intention, Xu Jie Yun said, Xiaomi is temporary.).
So big decisions in a short time, is Xiaomi’s grass?
From time to time, it does understand, from the perspective of the Lei Jun, no hormone rate.
This is the last major entrepreneurial project of Lei Jun’s life. He took the full reputation of life, personally brought the team, fighting for Xiaomi.
It’s going to invest 10 billion. At least three or five years, you can see it, Xiaomi “suddenly” decided to make a car, is it confident?
The Lei Jun said in the release of the four key reasons for the decision:
First, Xiaomi has money: 2020 Xiaomi Group’s annual revenue of RMB 245.9 billion, increased by 19.4% year-on-year, net profit of 13 billion yuan, increased by 12.8% year-on-year, total cash reserves over 100 billion yuan, reached 108 billion RMB RMB.
The Lei Jun said: In the past 10 years, the total amount of cash accumulated in Xiaomi, 10.8 billion, we have such a cash reserve, we don’t seriously fight, there is a bit of support for millet rice noodles. (Electricity certification: Lei Jun is also an old Versailles).
According to the plan: In the next decade, Xiaomi will invest 10 billion US dollars, the first investment is RMB 10 billion.
How credoin is more confident in Xiaomi’s banknote? The Lei Jun announced at the scene: we plan to be wholly-owned, it is owned by all money. “Xiaomi Auto” will be a wholly-owned subsidiary of Xiaomi Group, do not accept financing (don’t come to me, I don’t need to invest, I have money!).
The second is that Xiaomi has: Xiaomi’s current research and development team more than 10,000 people, 2,252 in 20020, among which the graduate degree has reached 1470.
The Lei Jun said in December 2020, said that Xiaomi will expand 5,000 engineers in 2021. In addition, Sina Technology has also learned that the recent engineers in many vehicle software are invested in Xiaomi, and Xiaomi is still recruiting the vehicle software engineer.
Third, Xiaomi has the world’s best intelligent ecology: Xiaomi has built the world’s largest intelligent hardware IoT platform. As of 2020 December 20020, the number of equipment (excluding smartphones and laptops) of Xiaomi Aiot platform has reached 325 million units, an increase of 38% year-on-year. Mijia APP monthly activ number of users reached 45 million, a year-on-year increase of 22.1%, and the active users of Xiaodong students reached 86.7 million, a year-on-year increase of 43.5%.
Lei Jun said on the spot: Xiaomi will use technology’s power to provide a full range of smart life in the global rice noodles.
Fourth, Xiaomi is affordable: Xiaomi is not only rich, but also “printing machine”. In 2020, Xiaomi’s global smartphone shipments increased by 17.5% year-on-year. Under the promotion of sales growth, Xiaomi’s income from smartphone services from smartphones in 20020 increased by 24.6%, reaching 152.2 billion yuan.
In the global smartphone market, according to Canalys data, Xiaomi’s 2020 Q4 shipments rushed into the third, and the market share has reached 12.1%.
At the same time, Huawei is due to the shortage of chip, the high-end market position has become vacant, Xiaomi is quite achieved in high-end models, according to the 2020 Q2 list released by the first mobile phone research institute, in 3000 yuan -3999 yuan model Xiaomi 10 ranked third with a sales volume of 1.69 million; in 4,000 yuan + sell-selling model T20, Xiaomi 10PRO bit ranked 13th.
This year, Xiaomi Spring Festival, Xiaomi also released the MIX Fold folding screen mobile phone, starting price of four nine, top price of 12999 yuan.
In addition to smartphone services, Xiaomi TV, Xiaomi Internet services, etc., all are “millet vehicles” “printing machine”.
Lei Jun said at the scene: Today’s Xiaomi is not a millet ten years ago. At that time, only three or five people were a gun. Today, Xiaomi has a little accumulation, it is worthy of our dry.
We have money, Xiaomi Group has a cash balance of 108 billion yuan in 2020, and more than 10,000 R & D teams. It is expected to increase 5,000 this year, as well as the top three mobile phone business in the world, and the world’s best intelligent ecology, and us Loss.
Previously, there were news that Xiaomi’s car was the fastest in April, and the business was expected to be handed over to the old will be responsible. He has been responsible for the work of many important sectors of Xiaomi Group. It is currently on behalf of Xiaomi Group to touch the automotive industry, seek talents, Technical and factory manufacturing and other resources. It is reported that the layout of Xiaomi in the automotive field has been launched in 2013, and the international patent layout is started around 2015. The applications from 2015 to 2019 are 187, 186, 113, 82 and 70, 2020 forecasts. (Some patent undisclosed) The application amount is approximately 134 pieces.
In 2015, the Lei Jun once said that “the last thing of my life” in receiving the “Daily Economic News” reporter “The last thing of my life is to do Xiaomi.”
Now, the words of Lei Jun can’t let it be!
Finally, with me a little contribution to Xiaomi’s car: