Volvo has announced that it will become a pure electric car manufacturer since 2030. In a statement, it is “committed to the leader of the rapidly growing high-end electric vehicle market”, and intended to phase out all the models of using internal combustion engine (ICE) in its global product lineup, including mixing car”. The company continued to add, which set a grand goal for 2030, which means that the acceleration of Volvo’s electrification strategy is mainly due to the strong demand for its electric vehicles in recent years, and the firm car market is shrinking. belief.”

In the statement, Volvo Chief Technology (CTO) Henrick Green said: “From a long time, the internal combustion engine car will not have future … Therefore, we firmly commit to become a pure electric car manufacturer, which is expected to be in 2030. Implementation. This will not only make us satisfy the customer’s expectations, but will also become part of the climate change program. “

In another statement, Volvo also announced that in order to creating this initiative to create a pure electric car product lineup, as part of a new business strategy, these new models will be sold through the line. The company said that in addition to expanding investments on online sales channels, “significantly reducing product complexity” and has “transparent and fixed pricing model.” This will help to simplify the sales process, reducing the steps of purchasing electric vehicles online in its Volvocars.com online, and the pre-configured means that the vehicle can make orders and quick delivery.

Volvo added that online sales will be combined with Volvo Pattern Sales Mode “Care By Volvo” to provide customers with comprehensive and convenient services, including after-sales service, warranty, road rescue, insurance and household charging device installation.

Although the business model will change, Volvo plans to cooperate with its retail partners to build a stronger customer relationship, and its retail partners will be an important part of the customer experience, and will continue to be responsible for the preparation, preparation, delivery of vehicles. A series of key services such as after-sales service. “

Volvo CEO H√•kan Samuelsson said: “In order to achieve continuous success, we need profits to continue to grow. Therefore, we look at the future, actively invest in pure electric vehicles and online sales business, rather than investing in a shrinking business. We are full of mind Leaders that become a rapid growth of high-end electric vehicle markets. “

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This latest announcement marks a positive step towards the goal of expanding the lineup of electrified products. The strategy began in 2017, and the Volvo car revealed that from 2019, all new models will be equipped with electrification power systems. In the first half of 2018, the company announced that the proportion of pure electric vehicles in its new car sales in 2025 will increase to 50%. In the latest declarations released, Volvo said that the future will completely stop selling ICE vehicles, including mixing cars and plug-in hybrids (PHEV).

Volvo said that the transformation of the pure electric vehicle manufacturer is part of its grand climate plan, which is designed to continue to reduce the carbon footprint of each car full life cycle through practical actions. “In addition, legislative support and high quality, convenient charging The rapid expansion of infrastructure will speed up the acceptance of consumers to pure electric vehicles, which also supports this decision of Volvo. In fact, some markets have planned to stop selling ICE light cars 2030, including Norway, Netherlands, Ireland, Sweden, Denmark and UK. The UK announced in November last year that they can only sell pure electric vehicles by 2035. The government of the main market is also through the introduction of incentive policies to support the transformation of pure electric vehicles, and the legislature also encourages the development of carbon dioxide emission technology through the introduction of punishment measures to promote carbon dioxide emissions.

Considering that Volvo cars launched its first pure electric car (XC40 recharge) at the end of 2019, and this car was officially put into production until October 2020. If Volvo can successfully achieve these milestones in the electrification strategy, it will give people A very deep impression. Currently, the company has actively involved in the development of electrified power system technology and motor, and began to establish a battery supply relationship. In addition, Volvo’s abandoning traditional power system technology is also the result of its plan to integrate these fields and Geely into a separate business sector.

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